In March 2022, Waterland acquired RUF Group, consisting of two brands: RUF|Betten based in Rastatt focusing on premium beds and sofa beds for the stationary market, and BRUNO based in Berlin, an online direct-to-consumer brand of designer box spring beds and sofa beds. The group intends to accelerate its successful growth trajectory through strategic acquisitions and continued internationalization.
The addition of LS Bedding is the first important step of the growth strategy and enables the group to successfully enter the attractive Benelux market within just the first few weeks with Waterland. LS Bedding is one of the key premium manufacturers of beds in the region with three brands: “Ergosleep”, a premium brand for personalised and ergonomic beds, “Magnitude”, with its handcrafted and premium box spring beds, and “Nox”, a comfort sleep brand. Especially the brand Ergosleep broadens the product offering of the group with its patented, tech-enabled solution to create beds and mattresses which are perfectly adapted to each individual person in line with his/her SLEEP-DNA. The personalized ergonomic bed concept combines physical comfort and aesthetic beauty.
LS Bedding, which traces its roots back over 70 years, is primarily active through its dealer network in the Benelux countries and is the official partner of the Belgian national football team.
Kumulus Partners acted as sole financial adviser to Dovesco and management of LS Bedding.
