Kumulus Partners acted as financial adviser of Baltisse in the acquisition of Baobab.
Baobab Collection is an iconic luxury brand, founded in 2002, active at the crossroads of interior design & luxury fragrances. Baobab Collection is known for its range of scented candles & home perfumes, products that distinguish themselves through their unique design and refined scents. Baobab Collection products can be found in self-operated flagship stores (Brussels, Paris, Lille, London), on Baobab’s e-commerce site, luxury department stores (Harrods, John Lewis, Neiman Marcus and Le Bon Marché Rive Gauche), and in decoration shops.
Kumulus Partners assisted Baltisse during the entire auction process, from assessing marketing materials & due diligence reports and building an extensive valuation model to negotiation and finalization of all legal documentation within a tight timeframe.